The Success Guardian

To become a successful freelancer, you need to figure out what you’re good at. What are you doing well in your daily job?

If money and responsibility weren’t a consideration, what kind of work would you like to do? How would you like to spend the whole day writing, taking photo walks, or drawing what strikes you?

When it comes to making that decision, it usually boils down to three things:

• What are you good at? Thinking skills: multitasking, organization, writing, drawing, etc.

• Will someone pay you for it? If there are already successful freelancers in this niche, you have your answer. If not, you will find market research helpful here.

• What do you love doing? It can be a hobby or a job. Something you will love to do all day.

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What do clients want?

On the surface, clients want freelancers to accomplish a task: write a blog post, write a press release, create a social media calendar. In reality, customers want something deeper and less tangible. They want us to make their life easier. They want us to solve problems and not create any more.

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Strong Communication Skills

Most freelancers work exclusively online, especially for non-Canadian, non-UK, or non-US freelancers. So many freelancers use voice and video calls, chat, and email to communicate with clients. Strong communication skills are needed to give the client the correct impression that you know your job.

Obviously, for a freelance writer, an excellent knowledge of the written language is essential. But non-writers also need to have strong communication skills with good language and tone to make a good impression on the client. Respond to emails within 24 hours and always answer their questions without making them wait too long. This is how you build a strong relationship with customers.

Persistence

As with any business in life, a freelancer requires a persevering heart, especially at the beginning when you have to deal with a lot of rejection letters and it is very difficult to find a job. The only thing that can help you overcome this is your belief in your skills and abilities. It is never easy to be successful at anything let alone freelance when you are tasked with promoting yourself. But once you stick to your goals and keep pushing, you will see the light at the end of the tunnel.

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Hold on to your Prices

Once you’ve set your rates, stick to your rates. It’s hard to do because you never want to turn down your job. However, when you undertake projects that are covered by your tariffs, you run the risk of:

• Not having time for a project that you love and for which you are paying the right rates.

• Blaming the customer and the job for not getting what you should be.

• Set a precedent with current potential customers that you are willing to work for lower rates.

I have found that when I turn down projects that are not worth my time, another one comes up that is worth my time. Say no and trust that it will make room for something better.

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Have a Good Website

It’s easy to get caught up in social media and forget about your website. But what if there is a crash and social media is your only source of leads? Suddenly you are rushing to find work.

Don’t let that happen and prioritize the maintenance of your website and most importantly, creating and optimizing content for SEO. For example, if you consistently post SEO-optimized blog posts, you can target multiple keywords (potential customer searches) to generate consistent traffic and leads.

Make sure you choose the best web hosting services to ensure your website functions properly. We recommend you use Hostinger due to its affordability, excellent customer support, high speed of their servers and their 99.9% uptime.

You can also see more web hosting options here.

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Where can you offer Freelancing Services?

The number one place for freelancers is Fiverr. You are instantly connecting to people looking for service providers. There are many options such as Upwork or Freelancer but I have gotten more work from Fiverr.

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