Simone Biles has 5 content marketing ideas you can learn from
John Maxwell said once that we live in an age that values image more than integrity. People who seem to be in control of their lives are encouraged to share them with others. This is why it’s natural for leaders to be cautious when using content marketing or PR. They might not share their highlights reel or achievements. Simone Biles’s actions at the Olympics are a reminder that leaders don’t have to be perfect. It’s OK to be human. But it is also okay to not be okay.
It is especially important for PR because, contrary to Maxwell’s cultural beliefs, studies show that leaders who are at the top (like Biles), are more transparent and vulnerable, “revealing that [they] don’t always have it all” which makes them more approachable and thus more liked. This phenomenon is called the “pratfall effect” and it is particularly important for business. People will do business only with those they trust, like, and respect.
The pratfall effect, also known as PR, is a strategy that leaders use to foster “goodwill” between themselves and others. How can you achieve this?
1. 1. Sharing a blooper reel
A blooper reel is the antithesis to a highlight reel. This is usually a collection of outtakes, which show the mishaps or mistakes that actors may have made while filming an episode or movie. This can be incorporated into your content marketing strategy through sharing behind-the scenes footage from mishaps and outtakes while filming audio or video content. This can be done by including a description of a mishap in the captions of social media posts. You may also extend this idea through blogs, email or articles written for other platforms to provide more value to your audience. __S.17__
2. Sharing your mistakes
It is said that experience is the best teacher. So, if you want to show your audience your “blooper reel”, you can share the failures you have made along your path to being the leader you are today. Also tell them how they overcame those mistakes. This allows you to leverage the “pratfall effect” to your advantage. It also shows others what to avoid, saving them both time and heartache. This is a fantastic way to increase the effectiveness of your product or strategy. It’s also an excellent way to demonstrate to your audience that your pain points are real. They will find this inspirational and motivating content.
Real content marketing doesn’t involve repurposing advertising. It is creating something that is worth discussing.Seth Godin
3. Share your past and current limiting beliefs
By revealing your limiting beliefs and myths, you can reveal the truth about the mistakes that led to them. Then, you can share your progress. These are the things you struggle with. You can also share content marketing posts on them.
- The things you’re currently doing
- Status reports
- Lessons learned on your way to overcome them
Your blooper reel contents could be incorporated or reused by making a montage that shows how your self-limiting beliefs have led to progressive improvement.
4. Share your troubles
Sometimes, struggles don’t come from within, such as limiting beliefs systems or internal conflicts. They can be external and similar to circumstances. Are there circumstances beyond your control? Have you ever refused to allow them to stop you, or do you refuse to accept their current status? Share it, regardless of whether it is single parenthood, disability, racism or mental illness. They say “representation is important”. These posts will not only make you seem more human, but they will also help other people see the possibility of achieving despite your limitations.
5. Sharing your disappointments
External circumstances can sometimes make it difficult for you to fulfill your leadership mission. This can mean that sometimes things do not always turn out the way we expect. You might experience setbacks such as delays, no’s or mishaps. You can also comment on these aspects of daily life because, like sharing your troubles, it will humanize you and give you an opportunity to show your audience how you deal with them.
You need courage to let go of your super hero cape, especially when you are under constant pressure to excel. It’s still important to recognize that the blooper reel can be just as valuable as your highlight reel in building trust and rapport with your audience via content marketing and PR. This article should help you implement these ideas into your existing strategy.
Publited Fri, 06 August 2021 at 17:00:06 -0400